Digital Marketing and Hospitality Management

The course integrates the Hospitality management paths of ITS Turismo Puglia with the ITS Academy of Tourism Veneto and ITS Tourism and Wellness of Emilia Romagna, with the following objectives:

• Propose a common project in terms of enhancement of tourist vocations and hospitality management of the areas to which they belong, based on the integration of the “coast” product with the inland product
• Transferring Project Management and European Planning skills, with specific reference to the Interreg Axis, to enable students to act as fundraisers as well as planning experts in territorial tourism development.

The course includes the insertion of a Training Unit dedicated to European planning and a project work activity on the compilation of an application relating to the Interreg Program. The program focuses on the implementation of regional development policies and programs, touching on the themes of integrated territorial development, innovation, the competitiveness of SMEs and economic, social and environmental sustainability.